Popular online floristry firm, Bloom & Wild, has signed up to a five-year Software as a Service contract warehouse management system company, SnapFulfil, based in Castle Donington.

The pioneer of letterbox flowers says it has chosen cloud-based SnapFulfil WMS because of its renowned flexibility, functionality and low total cost of ownership.

Bloom & Wild recently acquired Dutch rival, bloomon, subsequently creating the largest online business by deliveries in Europe’s £22bn market for flowers and houseplants. SnapFulfil will be remotely onboarding its German fulfilment centre located in Bergkamen, followed by the UK warehouse in Nuneaton, Warwickshire.

As part of its operations investment, Bloom & Wild will also implement NetSuite and therefore needed a management system that could offer seamless integration. The initial order is for 25 SnapFulfil user licences, 24 x 7 critical support and a replicated database for interrogating and merging data.

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